Social Media

Posting Tips

• Keep posts short and direct.
• Include photos, videos or GIFs.
• Use Bitly or Rebrandly to shorten URLs.
• Post and moderate daily.
• Whatever content you have, cut it in half and cut it in half again! Less is more with social media post copy. 
• Consider starting your post by asking a question to draw in your audience. 

Digital Engagement

This guide covers all things digital engagement, including social media best practices, social graphic sizes and resolutions and more.

#MySmallStep = Student stories
#MyGiantLeap = Faculty/alumni stories 
#PurdueUniversity
#Purdue
#BoilerUp
#Boilermakers
#TheNextGiantLeap 
 

How to Use #MySmallStep and #MyGiantLeap

SAMPLE: My small step in _______ at Purdue will help me achieve my giant leap of _______. #MySmallStep What small step will you take to lead you to your goals and ambitions?

SAMPLE: Professor Haley Oliver’s giant leap is becoming a leader in global food safety. Learn more about the Feed the Future Innovation Lab for Food Safety and Professor Oliver’s giant leap. #MyGiantLeap    

Managing a Social Account

• Join in the conversation on the Purdue Communicators Council Teams channel.
• Look over the Purdue Brand Guidelines for the most up-to-date information on branding.
• Always use a departmental email to set up a new Purdue social media account.
• Make sure that at least two employees have admin access to social media accounts.
• Use LastPass to securely keep track of all passwords 
• Use a platform such as Hootsuite, Buffer or Later to schedule and engage in conversations.