Social Media

Social media is a powerful platform on which to share Purdue stories and engage with past, present and future Boilermakers.

Social Media Guidelines

Here are some tips to help your stories shine.

Download Profile Templates

Posting Tips

  • Keep posts short and direct.
  • Include photos, videos or GIFs.
  • Use Bitly or Rebrandly to shorten URLs.
  • Post and moderate daily.
  • Whatever content you have, cut it in half and cut it in half again! Less is more with social media post copy. 
  • Consider starting your post by asking a question to draw in your audience. 
Two students holding a laptop

Digital Engagement

This guide covers all things digital engagement, including social media best practices, social graphic sizes and resolutions and more.

View the Guide

Campuswide Hashtags

When possible, add hashtags to amplify your content even further.

hashtag example


#MySmallStep = Student stories
#MyGiantLeap = Faculty/alumni stories 

How to Use #MySmallStep and #MyGiantLeap

SAMPLE: My small step in _______ at Purdue will help me achieve my giant leap of _______. #MySmallStep What small step will you take to lead you to your goals and ambitions?

SAMPLE: Professor Haley Oliver’s giant leap is becoming a leader in global food safety. Learn more about the Feed the Future Innovation Lab for Food Safety and Professor Oliver’s giant leap. #MyGiantLeap    

Social media account

Managing a Social Account

  • Join in the conversation on the Purdue Communicators Council Teams channel.
  • Look over the Purdue Brand Guidelines for the most up-to-date information on branding.
  • Always use a departmental email to set up a new Purdue social media account.
  • Make sure that at least two employees have admin access to social media accounts.
  • Use LastPass to securely keep track of all passwords 
  • Use a platform such as Hootsuite, Buffer or Later to schedule and engage in conversations.  

How to Stay Organized

  • Google sheets: Here’s a content calendar planning template that you can use to get started. 
  • Airtable: This is a free resource if you’re looking to up your content calendar game!
Worksheet example

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