Purdue University in Indianapolis Copy Guide
Updated: 6/24/25
BOILERPLATE COPY
Purdue University in Indianapolis is a fully integrated expansion of West Lafayette, extending to central Indiana the academic rigor and accessible excellence for which Purdue is known. As the state’s only top 10 public university, most trusted university and most innovative university, Purdue is focused on and committed to strengthening its presence in Indiana’s industrial and technological center. Purdue University in Indianapolis is creating an innovative, STEM-based collegiate experience by connecting future-ready Purdue students and faculty in Indianapolis to local businesses to accelerate Indiana’s STEM pipeline and tech ecosystem, fueling impact for our region and the world. Learn more at https://www.purdue.edu/indianapolis.
CAMPUS/LOCATION
Purdue University is the preferred way to refer to both Indianapolis and West Lafayette. We are working to establish the understanding that Indianapolis and West Lafayette are equally Purdue. Purdue in Indianapolis is not a regional campus. Our copy should be clear in that regard. When it is necessary to distinguish between Indianapolis and West Lafayette, please follow this guidance:
- The word “location” should be used instead of “campus.”
- The word “campus” should not be used in a way that creates separation between Indianapolis and West Lafayette. Both are Purdue University.
- The word “campus” may be used as a geographical reference point or in describing the student experience.
- Please also see the “expansion” entry below.
Examples of correct location usage
- Our Indianapolis location expands Purdue’s mission and impact with a first-of-its-kind Hard Tech Corridor.
- The One Purdue model promotes academic unity and leverages the strengths of both locations to create a richer, more flexible learning environment.
- The Data Mine has been seamlessly integrated from West Lafayette into the Indianapolis location.
Examples of correct use of campus:
- While you are on campus, be sure to pick up some Purdue gear at the Team Store.
- A campus visit is a great way to determine if Purdue is the right fit for you.
EMAIL SIGNATURE
Please see the “faculty, staff, students and programs” entry and the “logo” entry for email signature guidance.
EXPANSION
Purdue University is the preferred way to refer to both Indianapolis and West Lafayette. When it is necessary to distinguish between the two, the word “expansion” can be used. The word “expansion” replaces the word “extension,” which was used previously.
Example of correct use:
- Our expansion to Indianapolis prepares career-ready students for the jobs of tomorrow.
- Purdue University in Indianapolis is a fully integrated expansion of West Lafayette.
- It was a transformative inaugural year for Purdue’s expansion in the capital city.
FACULTY, STAFF, STUDENTS AND PROGRAMS
Purdue [department] professor in Indianapolis
Purdue [major] student in Indianapolis
Purdue [program name] in Indianapolis
This construction emphasizes that Indianapolis is an expansion of the West Lafayette campus, not a regional campus. Do NOT use “Purdue University in Indianapolis faculty,” “Purdue University in Indianapolis program,” etc.
Examples of correct usage:
- Christian Rogers, a Purdue computer graphics technology associate professor in Indianapolis, says that having smaller class sizes allows him to forge close relationships with students.
- Nikhil Anand Dhoka is excelling as a Purdue computer science student in Indianapolis.
- Sarah Papabathini, a Purdue AI student in Indianapolis, takes advantage of all the city and university have to offer.
- See what your schedule would look like as a Purdue computer engineering student in Indianapolis! Boilermaker Brian Cheong is walking us through a day in his life.
- As vice president of the Purdue motorsports club in Indianapolis, Reed England met engineers, drivers, crew chiefs and racing staff members.
HARD TECH CORRIDOR
Describes the connectivity between West Lafayette and Indianapolis. The Hard Tech Corridor facilitates the ideas and developments happening between the two locations — bridging downtown Indianapolis to West Lafayette’s Discovery Park District at Purdue — and fosters the production of hard-tech components created in Lebanon’s LEAP Research and Innovation District.
HASHTAGS
Incorporate #PurdueIndianapolis and #OnePurdue at the end of social media post copy only. #PurdueIndianapolis cannot be used within copy to replace “Purdue University in Indianapolis” or “Purdue in Indianapolis.”
HERE.
When writing copy for the Purdue Brand Studio “Here.” design layout, include a period at the end. Examples: Innovate Here. Accelerate Here.
LOGO
Use the Purdue signature logo for Purdue University in Indianapolis. The Purdue University in Indianapolis logo is no longer in use.
NOTABLE RANKINGS
The following rankings are approved for graphic copy:
Top 8 Public University in the U.S.
QS World University Ranking, 2025
Top 10 Most Innovative University in the U.S.
7 Years Running
U.S. News & World Report, 2025
#1 Most Recognized Public University in the U.S.
American Caldwell, 2025
#1 Public University in Indiana
U.S. News & World Report, 2025
#1 Public University in Indiana for ROI
Foundation for Research on Equal Opportunity, 2024
#4 University in the U.S. for Patents
U.S. Patent and Trademark Office, 2024
#8 Undergraduate Engineering Program in the U.S.
U.S. News & World Report, 2025
#6 Graduate Engineering Program in the U.S.
U.S. News & World Report, 2025
Qualitative “Reasons to Believe” (RTBs) drawn from research:
- STEM-focused majors in leading and emerging fields
- Graduates excel in competitive, high-demand industries
- Real-world, hands-on approach to learning
- Future-ready students prepared for high-demand careers
- Opportunity for students to jump-start their careers with direct admission to engineering
- Purdue leads the only ABET-accredited undergraduate motorsports engineering program in the country at our Indianapolis location
- Guaranteed paid co-op or research internship for engineering undergraduates in good standing
ONE PURDUE
To show the connectivity between Indianapolis and West Lafayette, communications can use the phrase “One Purdue.” #OnePurdue can be used at the end of social media post copy.
PURDUE UNIVERSITY IN INDIANAPOLIS
First reference: Purdue University in Indianapolis
Additional references: Purdue in Indianapolis
Copy should never use “PIN,” “Purdue Indy,” “Purdue University Indianapolis,” “Purdue Indianapolis” or “Purdue in Indy.”
QUOTE ATTRIBUTIONS
In graphic copy, follow this format:
[Student name]
Purdue [major] student in Indianapolis
