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Insights and Analytics 

Insights and Analytics can help communicators make informed decisions on how best to delight audiences and create meaningful engagement.

Decision-Making Through the Student Lifecycle 

The following reports can be used to gain insights on how higher-education decisions are made at different stages of the student lifecycle, from parents to students to adult learners. 

Eduventures 2022 Prospective Parent Report 
Eduventures 2022 Student Sentiment Report 
Eduventures Research Guide to Adult Learner Mindsets 

Third-Party Reports 

The following reports have been created by a number of third-party organizations, providing a variety of insights and data about student perceptions, tactics to engage current and prospective students, college recruitment, the state of higher education marketing and more. 

2018 EAB Indiana State Outlook Report 
2021 CHE College Equity Report 
2021 E-Expectations Trends in Student Use of Digital Resources in College Search and Selection 
2021 RNL National Student Satisfaction Report
2021 Salesforce Student Centric Approach to Higher Ed Marketing 
2021 SimpsonScarboroug State of Higher Ed Website & Marketing Technology 
2021 VOX Increasing Indiana Enrollment Report 
2022 RNL Cost Recruiting Report 
2022 RNL High School Counselors Report 
2022 RNL Online Student Recruitment Report 
2022 SimpsonScarborough National Prospective Student Survey
2022 SimpsonScarborough State of Higher Ed Marketing Report 

Purdue-Specific Insights and Analytics 

Purdue’s marketers and communicators can view Purdue-Specific Insights and Analytics. The data and reports in this section are protected by authentication. To access this information, you will be prompted to log in to your Purdue career account.  

View Insights and Analytics

Email us at insights@purdue.edu if you have any questions or suggestions.  

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Last modified: March 27, 2024

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