Merchandise

Promotional Apparel and Merchandise Guidelines

Colleges, departments and campus units that produce merchandise and apparel to promote themselves and advance the University should follow the guidance below to ensure promotional items are within Brand Guidelines.

Departments and student organizations wishing to host a website to sell promotional items are required to use the university’s retail provider.

Purdue Trademarks and Licensing can help your group work with the university’s retail provider to set up a website for the unit to offer brand-compliant merchandise for sale. Purdue Trademarks and Licensing can be reached at trademarklicensing@purdue.edu.

Campus units must always choose a Purdue University-licensed vendor for all promotional merchandise and apparel.

Permitted Brand Use for Promotional Items

• Purdue logo and co-brand, if applicable
• Type treatment to typeset Purdue and unit name in a brand font if not using co-brand
• Campus landmarks with approval from Marketing and Communications (e.g., campus buildings, the Bell Tower, fountains, gateway arches, etc.)
• Brand fonts (Acumin Pro, Source Serif Pro, United Sans) must be used on all merchandise and promotional items
• Purdue verbiage (including Purdue University, Boiler Up, Boilermakers, etc.) must be in a brand font
• Merchandise must be in a brand color including black, white, gold or gray — or in the spirit of the brand colors
  • Items can be in the shades of black, white, gold or gray

Elements Campus Units Should Avoid Using

• Secondary graphics, icons or logos
• Slogans or taglines
• Athletics font
• Motion P as a stand-alone graphic
• Purdue Pete
• Boilermaker Special
• University Seal
• One-color gold signature logo is reserved for limited applications with approval from Marketing and Communications
• Unfinished Block P statue and Boilermaker statue are not permitted per artist agreements