Merchandise
Learn about producing promotional items like merchandise and apparel, including how to contact licensed vendors.
Promotional Apparel and Merchandise Guidelines
Colleges, departments and campus units that produce merchandise and apparel to promote themselves and advance the University should follow the guidance below to ensure promotional items are within Brand Guidelines.
Departments and student organizations wishing to host a website to sell promotional items are required to use the university’s retail provider.
Purdue Trademarks and Licensing can help your group work with the university’s retail provider to set up a website for the unit to offer brand-compliant merchandise for sale. Purdue Trademarks and Licensing can be reached at trademarklicensing@purdue.edu.
Campus units must always choose a Purdue University-licensed vendor for all promotional merchandise and apparel.
Permitted Brand Use for Promotional Items
- Purdue logo and co-brand, if applicable
- Type treatment to typeset Purdue and unit name in a brand font if not using co-brand
- Campus landmarks with approval from Marketing and Communications (e.g., campus buildings, the Bell Tower, fountains, gateway arches, etc.)
- Brand fonts (Acumin Pro, Source Serif Pro, United Sans) must be used on all merchandise and promotional items
- Purdue verbiage (including Purdue University, Boiler Up, Boilermakers, etc.) must be in a brand font
- Merchandise must be in a brand color including black, white, gold or gray — or in the spirit of the brand colors
- Items can be in the shades of black, white, gold or gray
Elements Campus Units Should Avoid Using
- Secondary graphics, icons or logos
- Slogans or taglines
- Athletics font
- Motion P as a stand-alone graphic
- Purdue Pete
- Boilermaker Special
- University Seal
- One-color gold signature logo is reserved for limited applications with approval from Marketing and Communications
- Unfinished Block P statue and Boilermaker statue are not permitted per artist agreements
Additional Guidelines
Embroidery
The official co-brand poses challenges for successful embroidery. Because of this, an exception allows type to be enlarged for embroidery, and another tier may be added if necessary.
Please follow these guides to ensure consistency and quality.
- Minimum logo size for embroidery – 3 inches wide (includes registration mark)
- Clear space must be maintained between the Purdue brand and the co-brand type.
- Use the height of the capital P in Purdue as a tool to measure the proper clearance, as shown.
- Use the height of the Motion P in Purdue as a tool to measure the proper clearance, as shown.
- Co-brand type formatting (for 3-inch-wide logo)
Acumin Pro Condensed, Semibold, 26 pt.
Tracking (letter spacing): -5
Height of capital letters: .25”
Lines and character counts:- Maximum number of lines: 3
- Maximum total number of characters: 95 (80 characters shown in example)
- Maximum number of characters per line: 35
NOTE: Varying line lengths are recommended.
- Additional tier type
Acumin Pro Extra Condensed, Bold, 24 pt.
Tracking (letterspacing): +107 all caps
Height: .23”
Name Badges
Please use this guide for standard-case scenarios. Exceptions may exist.
- Padding around entire inside of badge – .075 inches
- Purdue logo – 1.6325 inches wide
- Co-Brand text – 9 pt. Acumin Pro Condensed Semibold, left-aligned
- Name – 20 pt. Acumin Pro Condensed Bold, centered
- Title – 10 pt. Acumin Pro Condensed Bold, centered
- Degrees – 12 pt. Acumin Pro Condensed Semibold, centered