Video
By bringing together the multidimensionality of voice, visuals and music, video can tell a story like no other type of content. Use these resources to keep your videos in brand and optimized.
Video Accessibility
Video is a powerful storytelling tool for Purdue, and accessibility is essential to that mission. Federal requirements mandate accessible digital content, but inclusive video also broadens reach and supports equal access.
The guide linked below outlines the accessibility components that are necessary for the different types of videos that Purdue marketers create. It aims to help campus marketing teams make consistent, practical decisions about video accessibility throughout the production life cycle.
Video Guidelines
By using common graphic elements for lower thirds, outros and captions, we ensure all our video content across the University is in brand and cohesive. Specific guidance for each element can be found in the Brand Guidelines.
Logo Outros
There are three logo outros to choose from: our standard, a second you can customize with your co-brand, and a third with “The Persistent Pursuit of the Next Giant Leap” language. Review the Brand Guidelines for specific instruction on how to use.
Video Release Forms
In most cases, a release is not required for photo and video shoots on campus in a setting where consent is implied. However, if shooting in an environment where there is a reasonable expectation of privacy, you should be familiar with the Release Guidelines.
Scouting a Location
When selecting a location to shoot video or photography, many factors need to be considered. Purdue MarCom has created a reference sheet and a location scouting guide to keep on hand when planning a project that includes videography or photography. An editable version of this reference sheet is available in Marq by request.
