As students, we know exactly the messaging other students want and need to hear. Our work is dedicated to developing strategic marketing plans and creative content for students to relate to, enjoy and embrace. We hope to strengthen the unified Purdue brand for students and campus partners across the university.
Become A Boilermaker
We wanted to help showcase the small steps current students have taken on campus and the possibilities future students can be a part of with the Become a Boilermaker Campaign. Showcasing the persistent pursuit of the next giant leap of others will help pave the way for the development of small steps from future Boilermakers. Through spotlighting the first-hand accounts of current students, the nationally ranked academics, accessible affordability, trail-blazing career advancement, and investment of student life, we can tell the story of Purdue by students for future Boilermakers. By utilizing design and photo assets and strategic messaging we successfully developed key messages that aided in a record-breaking freshman class enrollment.
By highlighting the small steps past Think Summer students have taken that are preparing them for their next giant leaps in the future. Showcasing the past small steps of others will help pave the way for more small steps to the next giant leaps of all students. There are numerous combinations of opportunities that students can be active in while a part of Think Summer, all while being affordable. By showcasing the classroom experience, research and internship opportunities, and affordability, we want to grow the Think Summer student pool to reach as many students as possible.
Utilizing social media channels, deliverable assets, and messaging in this strategic plan can help students can gain from the program.
Reading Day Efforts
The 2020-2021 school year showed us the need for community. To enhance and uplift student life, we collaborated with campus partners and student organizations to deliver resources to educate and support students around mental health. We saw the opportunities to deliver strategic messages and social assets on Reading Days to support to the campus-wide mental health efforts.
As we continued to prioritize the student experience at Purdue, we also evolved our Protect Purdue messaging to support the larger vaccine efforts. The next stage of unifying student life and community partners came with the next wave of protecting Purdue. Boiler Ambassadors had a heavy hand in delivering COVID-19 vaccine information and assets to support the “Arm Yourself” campaign.
If this past year showed us anything, it was the need for community and having conversations around the importance of mental health. Our priority was to destigmatize mental health and foster connection among the student body. Efforts have been aimed towards increasing self-efficacy and knowledge about mental health and changing attitudes towards seeking and receiving mental health support and treatment.