Promoting West Lafayette’s curb appeal
Housing markets across the country made headlines throughout 2021, but one nearly topped them all: Indiana’s humble West Lafayette.
In the inaugural edition of the Emerging Housing Index — a collaboration between the In the inaugural edition of the Emerging Housing Index — a collaboration between the The Wall Street Journal and Realtor.com — out of 300 markets, West Lafayette ranked as the nation’s Sixth Best Place to Own a Home and Live.
It was both a surprise and no surprise, and news well-worth amplifying.
Purdue Marketing Communications was happy to tell a story just beyond the purview of the University but certainly near to our hearts. We produced a robust content package including a summary, strategy, and social media guidance, as well as a primary story highlighting West Lafayette’s recognition and five supporting vignettes, in which residents celebrate their hometown.
Through a mix of paid and organic media, we extended the reach of the WSJ-Realtor.com coverage, including a respectable showing on YouTube, considering an audience accustomed to stories centered on the University.
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