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The Purdue Brand

Our Brand Guidelines empower us to speak in one voice that is uniquely Purdue. From strategy and messaging to logos and colors, here you will find the standards that define our brand.

What Are You Looking For?

Search for brand resources like logos and colors, as well as guidance on messaging, voice and tone. Or browse our entire Brand Guidelines directory below.

For more help with Purdue branding, check out our brand guides.  

Brand Guides

Brand Strategy

  • Brand Evolution
  • Brand Essence
  • Audiences and Drivers

Messaging Map

  • About
  • Download
  • How to Use

Visual Identity

  • Fonts
  • Colors
  • Graphic Elements

Voice and Tone

  • Brand Narrative
  • Brand Personality
  • Brand Language

Logos and Usage

  • Logo Downloads
  • Logo Misuses
  • Logo Terms and Conditions

Training Videos

  • Formulating Our Brand
  • Implementing the Strategy

Purdue Logo

Purdue University
610 Purdue Mall
West Lafayette, IN 47906

765-494-4600

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Systemwide options

  • Brand Strategy
  • Message Map
  • Visual Identity
  • Voice and Tone
  • Logos & Usage
  • Training Videos

  • Content Packages
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  • Digital Media
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  • Photography
  • Video
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  • Editorial Style Guide
  • Insights and Analytics 
  • Purdue Global Brand Resources

  • Purdue Stories
  • Our Videos 
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  • Our Work
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  • Purdue Communicators Council

Last modified: June 24, 2024

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