A Boilermaker Carol
To celebrate the season and create sharable content during the holidays, a festive edition of “Hail Purdue” was created.
Sharing Spirit Across Campus
In 2021, Purdue Marketing and Communications sought to communicate the happiness of the holiday season, especially among alumni and current students.
Results
5.6 M Placed Media Impressions
1.5 M Social Media Impressions
133,585 YouTube Views
Engaging Audiences
Advertising placements and social media posts effectively engaged audiences, driving affinity for Purdue during the holiday season. The video was pitched to media outlets and publications, shared across social media channels and aired during four Purdue Men’s Basketball games.
