A Boilermaker Carol

To celebrate the season and create sharable content during the holidays, a festive edition of “Hail Purdue” was created.

Sharing Spirit Across Campus

In 2021, Purdue Marketing and Communications sought to communicate the happiness of the holiday season, especially among alumni and current students.


5.6 M Placed Media Impressions
1.5 M Social Media Impressions
133,585 YouTube Views

Raising Our Song Anew

To accomplish this, a cross functional team collaborated with campus units to request support, talent and partnership. These relationships led to a dynamic cast and crew ready to showcase joy, connection and the Boilermaker spirit.

Engaging Audiences

Advertising placements and social media posts effectively engaged audiences, driving affinity for Purdue during the holiday season. The video was pitched to media outlets and publications, shared across social media channels and aired during four Purdue Men’s Basketball games.

Providing the Right Resources

A behind-the-scenes story and “Pop-Up Video” also were created to support storytelling of the efforts that went into producing the piece.​ Campus partners helped share the spirited version of “Hail Purdue” with a content package created by Purdue Marketing and Communications.


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