Old Golden Ticket

The arrival of the covid vaccines bolstered Purdue’s ambitious efforts to keep campus open, healthy and safe through the pandemic. Rewarding and recognizing vaccinated students would be a powerful way to incentivize those still on the fence.

Sharing Moments of Vaccine Lottery Victory 

With the Old Golden Ticket vaccination giveaway, 10 fully vaccinated current and incoming students were randomly selected to receive $9,992 — a full year of in-state tuition. 

The winners represented a cross-section of majors including pharmacy, biology, engineering, computer science, statistics and finance. Winners received the news over surprise Zoom calls or through visits from the Boilermaker Special, Purdue Pete and other Protect Purdue representatives. Old Golden Ticket reveals dominated social media, with Boilermakers speculating where they were going to deliver the next Old Golden Ticket and celebrating those who won. 


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A family stands in front of the Boilermaker special, holding an “Old Golden Ticket.”

Sharing the Celebration 

See what the Old Golden Ticket vaccination campaign achieved and how we encouraged campus partners to share in the celebration of our winners. 


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