Protect Purdue Vaccine
Once vaccines became available, the logical next step to the Protect Purdue campaign was to encourage Boilermakers to get vaccinated.
Boosting Boilermaker Vaccination Numbers
A case for the vaccine could easily have been made with data and statistics, but we chose to go right for the heart.
We understood an emotional appeal could have a more immediate impact and sustained impact. Through a multi-touchpoint campaign driven by inspiring portraits and words of staff, faculty, and students, we made a powerful and moving statement that resonated with Boilermakers near and far. The impact of the Protect Purdue vaccine campaign could be felt across the West Lafayette campus and beyond.
Results
75%of all faculty, staff and students vaccinated by Fall 2021
86% of faculty and staff vaccinated by Fall 2021
84% of residents in university housing vaccinated by Fall 2021
