Protect Purdue Vaccine
Once vaccines became available, the logical next step to the Protect Purdue campaign was to encourage Boilermakers to get vaccinated.
Boosting Boilermaker Vaccination Numbers
A case for the vaccine could easily have been made with data and statistics, but we chose to go right for the heart.
We understood an emotional appeal could have a more immediate impact and sustained impact. Through a multi-touchpoint campaign driven by inspiring portraits and words of staff, faculty, and students, we made a powerful and moving statement that resonated with Boilermakers near and far. The impact of the Protect Purdue vaccine campaign could be felt across the West Lafayette campus and beyond.