Purdue West Lafayette Best Place to Own a Home

Promoting West Lafayette’s curb appeal

Housing markets across the country made headlines throughout 2021, but one nearly topped them all: Indiana’s humble West Lafayette.

In the inaugural edition of the Emerging Housing Index — a collaboration between the  In the inaugural edition of the Emerging Housing Index — a collaboration between the The Wall Street Journal and Realtor.com — out of 300 markets, West Lafayette ranked as the nation’s Sixth Best Place to Own a Home and Live.

It was both a surprise and no surprise, and news well-worth amplifying.

Purdue Marketing Communications was happy to tell a story just beyond the purview of the University but certainly near to our hearts. We produced a robust content package including a summary, strategy, and social media guidance, as well as a primary story highlighting West Lafayette’s recognition and five supporting vignettes, in which residents celebrate their hometown.

Through a mix of paid and organic media, we extended the reach of the WSJ-Realtor.com coverage, including a respectable showing on YouTube, considering an audience accustomed to stories centered on the University.





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View the complete content package here, and see how Purdue serves as a driving force for growth in Greater Lafayette and how the persistent pursuit of a great place to live begins and ends in West Lafayette.

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