Purdue West Lafayette Best Place to Own a Home
Housing markets across the country made headlines throughout 2021, but one nearly topped them all: Indiana’s humble West Lafayette.
Helping Shape ‘The Greatest Spectacle in Racing’
Boilermakers have been integral to the Indy 500 for over 100 years. Purdue Marketing and Communications showcased this legacy through a campaign covering a variety of mediums.
Results
Highlights of a Community
We produced a robust content package including a summary, strategy, and social media guidance, as well as a primary story highlighting West Lafayette’s recognition and five supporting vignettes, in which residents celebrate their hometown.
Through a mix of paid and organic media, we extended the reach of the WSJ-Realtor.com coverage, including a respectable showing on YouTube, considering an audience accustomed to stories centered on the University.
