In the inaugural edition of the Emerging Housing Index — a collaboration between the  In the inaugural edition of the Emerging Housing Index — a collaboration between the The Wall Street Journal and Realtor.com — out of 300 markets, West Lafayette ranked as the nation’s Sixth Best Place to Own a Home and Live.

It was both a surprise and no surprise, and news well-worth amplifying.

Purdue Marketing Communications was happy to tell a story just beyond the purview of the University but certainly near to our hearts. We produced a robust content package including a summary, strategy, and social media guidance, as well as a primary story highlighting West Lafayette’s recognition and five supporting vignettes, in which residents celebrate their hometown.

Through a mix of paid and organic media, we extended the reach of the WSJ-Realtor.com coverage, including a respectable showing on YouTube, considering an audience accustomed to stories centered on the University.